Organic & Paid Pinterest

Take advantage of this brilliant visual search engine

Whether you choose Pinterest Advertising or just use the organic route, Pinterest is a fantastic promotional platform for businesses selling their design-led ranges online.

Many people think of Pinterest as another social media channel, but it’s actually a visual search engine. It where people go to plan their future purchases. Where they find new brands. And where they convert too.

There are over 400 million monthly active users on Pinterest, 71% of whom are women. It’s really popular with Millenials with over half of them using it every month.

It’s a great place to introduce your brand to potential new customers, especially if you are a small brand. 97% of searches are non-branded. And 84% of pinner use Pinterest to help them decide what to buy.

Pinterest Strategy, Audit and Set-up

Having a solid strategy in place is an essential building block for success on the Pinterest platform, whether you’re starting from scratch or already have an account.

This package will point you in the right direction with a business account set-up, keyword strategy and pinning plan.

From £300 per service or £800 for all three

Pinterest Up and Running

With this done-for-you package I’ll create your strategy and Boards. Then run your organic Pinterest account for 3 months, so it’s fully set-up for success with 3 pins per day.

We’ll have handover sessions in the last two weeks, so you have the tools you need and you’ll be clear on how to maintain the momentum.

Plus, the next two weeks of content will already be scheduled.

Up and Running package from £1000

Pinterest boards on Phone image

Pinterest Advertising

The Pinterest platform offers the opportunity of running targeted advertising campaigns to help you monetise your content.

On most promotional channels, great organic content will help improve the performance of your advertising, but you can still run successful campaigns without it.

Pinterest is very different. To get a good return on your ad spend, you have to underpin it with great organic content.

It’s also likely that it’ll be longer before you start seeing a return on your ads, but advertising costs are lower and you’ll continue to see traffic from your promoted pins long after the campaign is finished.

With my Campaign Management package I will use my expertise to create and deliver every element of your advertising strategy and content.

Campaign Management: from £750 per month

Pinterest Advertising - Ad image on mobile

Organic Pinterest

If you think Pinterest is about using pictures of your products to create a few inspirational boards, you’re not likely to be seeing much website traffic from it.

The reality is people rarely visit company pages on Pinterest. Search is the usual way for them to come across your pins. To show up at the top of an organic feed you need a great image and a highly relevant description to convince the Pinterest algorithm that your pin is the best one to display.

If you want to start seeing more traffic from Pinterest you’ll need to be posting well constructed pins (image and copy) consistently. The current recommendation is at least 3 pins per day and to focus on fresh content rather than re-pinning to additional boards.

Understanding the terms potential customers are likely to use to look for your products is essential if you want to optimise your potential from this fantastic channel.

When you invest in my Organic Pinterest service I will create your keyword strategy and create and publish high quality pins for you on a daily basis.

Price: from £750 per month for 3 pins/day

Mobile phone with Pinterest Pins

For Pinterest Ads to work at their best you need a website with a good conversion rate. For really cost-effective digital marketing you’ll want back it up with email marketing.