What makes a good Pinterest pin?

Lots of brands make the mistake of thinking of Pinterest as a social media channel, which leads them to have the wrong strategy when it comes to creating their pins. The result? Pins that get little or no traction. 

The truth is, Pinterest is a visual search engine. Your visual content is very important, but it needs to be backed up by a solid keyword strategy. Without that, your pins won’t rank highly in searches, limiting your impressions, outbound clicks, and ultimately sales.

Here’s what you should be doing if you want to create pins that drive website traffic and sales:


Pin graphics

Having good quality photography and graphics is essential if you want to be successful on Pinterest. Anything less simply isn’t going to cut it.

Here are a few tips:

  • Make sure your shots are in focus and well lit.
  • Keep images clean and simple, so it’s clear what the pin is promoting.
  • If you include text on your pin, make sure it’s large enough to read.
  • Pin text needs to be in a font that’s easy to read.
  • Bright colours can be helpful for making your pins stand out.
  • If you are repurposing content from another channel, remove the Instagram / Tiktok logo.



Every search on Pinterest starts with words typed into the search bar. The words your target audience would use to describe the product you’re selling, how they might use it or why they might want it. When it comes to compiling your list of keywords, you should be thinking about all these types of description. 

For instance, if you were selling pink teddy bear, your keywords might include “Gift for Baby Girl” and “Cute baby shower gift” as well as the obvious “pink teddy bear”.

You can use your keywords on your image and / or in your Pin Title and Description.


Pin Title and Description

You’ll want to include 2 – 3 of your keywords between the Pin Title and the description. 

Use them in a natural way, so they are part of a sentence, rather than creating a list. Written well, the Title and Description should tempt people to click through to your website to find out more or take a closer look.


Call to Action

If you want people to go to your website after they’ve seen a pin, it can be a good idea to include a call to action (e.g. Read the blog, browse the range, gift ideas this way) either on the graphic or in the pin copy.



97% of Pinterest searches are non-branded, making Pinterest a great place for brands to be discovered. Including either subtle branding or your website address on your pins is a way to start to build brand awareness, with people who’ve just discovered you.


Image size

Pinterest recommend that image pins are 1000 x 1500 px. You can post square images, but your profile will look more professional if you stick to the recommended size.

If you’re looking for support with Pinterest, I offer a range of services including training, strategy and Ads Management.


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