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How to create a high performing Pinterest Pin

How to create a high performing Pinterest Pin

What makes a good Pinterest pin? Lots of brands make the mistake of thinking of Pinterest as a social media channel, which leads them to have the wrong strategy when it comes to creating their pins. The result? Pins that get little or no traction.  The truth is,...
Using Ads Manager to track website activity

Using Ads Manager to track website activity

Ever wondered what happens to your Ad traffic after in lands on your website?   Meta Ads Manager’s default Performance dashboard has lots of information in it, some of which is useful. But lots of it isn’t. And it doesn’t give you a clear picture of what...
Why website conversion rate matters for Ads

Why website conversion rate matters for Ads

Do you have a good website conversion rate? If not, now isn’t the time to be investing in Ads. Are you trying to use Facebook or Google Ads to create awareness of your brand and generate more sales? If you are, there’s a good chance you’re attracting lots new...
How to choose the items to promote

How to choose the items to promote

How do I choose which items to promote? Do you find yourself asking yourself this question? I’m guessing that you do if you’re an online retailer with more than a couple of items in your range. Or perhaps you just always focus on your new items? There is an argument...