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How to create a high performing Pinterest Pin

How to create a high performing Pinterest Pin

What makes a good Pinterest pin? Lots of brands make the mistake of thinking of Pinterest as a social media channel, which leads them to have the wrong strategy when it comes to creating their pins. The result? Pins that get little or no traction.  The truth is,...

Using Ads Manager to track website activity

Using Ads Manager to track website activity

Ever wondered what happens to your Ad traffic after in lands on your website?   Meta Ads Manager's default Performance dashboard has lots of information in it, some of which is useful. But lots of it isn’t. And it doesn’t give you a clear picture of what website...

Why website conversion rate matters for Ads

Why website conversion rate matters for Ads

Do you have a good website conversion rate? If not, now isn't the time to be investing in Ads. Are you trying to use Facebook or Google Ads to create awareness of your brand and generate more sales? If you are, there’s a good chance you’re attracting lots new people...

How to get the best the return from Facebook Ads

How to get the best the return from Facebook Ads

Want to make the most of your Facebook Ads budget? All too often people think if they spend money on Facebook Ads, sales will come flooding in. In truth, a well designed Facebook Ads Campaign will drive high intent traffic to your website. And you may well see some...

How to choose the items to promote

How to choose the items to promote

How do I choose which items to promote? Do you find yourself asking yourself this question? I’m guessing that you do if you’re an online retailer with more than a couple of items in your range. Or perhaps you just always focus on your new items? There is an argument...

5 Ways to get more online sales from Facebook Ads

5 Ways to get more online sales from Facebook Ads

Getting the most from your Facebook Ads 5 ways to get more sales through your online shop 1. Make sure you have a Facebook Pixel and API tracking on your website The Facebook Pixel is Facebook’s equivalent of a cookie. It’s simple bit of code that your website...

Does Pinterest work for e-commerce brands?

Does Pinterest work for e-commerce brands?

Does Pinterest work for e-commerce brands? The simple answer is "yes", as long as you are happy to commit to publishing content consistently, on an ongoing basis. And you have good quality images, the more visually appealing the better. Beyond that, the impact you’re...

How to create high converting content for Facebook Ads

How to create high converting content for Facebook Ads

How to create high converting content for Facebook Ads. And why boosting you organic posts probably won't work. They might both start with Facebook (or Instagram), but ads and organic don’t have a lot else in common. Applying to same strategy for both simply doesn’t...

The easiest way to create Facebook Ad copy that converts

The easiest way to create Facebook Ad copy that converts

5 Tips for picking testimonials that'll set you ads on fire Using the right testimonials can be a great way to build the immediate emotional connection you need for a successful ad. But some testimonials are more effective than others. Here’s a few pointers to help...

3 common reasons why Facebook Ads fail

3 common reasons why Facebook Ads fail

3 common reasons why Facebook Ads fail  There are lots of things to consider when pulling your Facebook Ads together. And some of them can make or break your campaign. Here are 3 really common ones that are easy to fix: 1. Using the wrong Objective or Optimisation –...